Livingston-Interface(tm) : Where does your Brand Stand?

The Rational-Emotional Link in Branding^™

Where Does Your Brand Stand?

What Feelings Make People Want to Buy in Your Category?
The Emportance table rank orders the importance of the emotional drivers for your category.

How Do You Create These Feelings?
The Emotrix table shows the direct link of features and functional benefits to the emotions shown in Emportance.

What Does the Emotional Landscape Look Like?
The Emotional Field Map displays the position of your brand, its features, the competition, concepts, commercials, etc., on key emotional drivers.

All data (tables, charts, maps) can be run separately for individual demographics and market segments.

Livingston-Interface™ is a statistically accurate, projective technique for monitoring the Emotional Drivers in your category so you can optimize your product's position.

Livingston-Interface^™ ranks emotional benefits in order of importance.

Livingston-Interface^™ pinpoints the product features most associated with each emotion.

Livingston-Interface^™ visually presents the results for your brand against the competition in a perceptual map.

Livingston-Interface^™ uses proprietary projectives to bypass the censor and get at more deeply held thoughts and feelings. Statistical equations calculate links between features and emotional drivers.

Won't you please take a few moments to read more about our technique details, view our demonstration or to contact us so we can answer your questions?

We're looking forward to hearing from you!

Drs. Glenn (glennl@livingstoninterface.com) and
Sharon Livingston (sharonl@livingstoninterface.com)

Livingston's Interface Technique

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Contact Us

Please use our online contact form or info@livingstoninterface.com e-mail to discuss how we can help your business succeed.

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